Dennis Figge

marketing automation

customer journey

crm strategy

email marketing

conversion optimization

a/b testing

Dennis Figge

marketing automation

customer journey

crm strategy

email marketing

conversion optimization

a/b testing

Interim marketing automation specialist

Over 15 years of experience
After 15 years of experience, I developed a true love for marketing automation. By experimenting a lot and taking feedback into account, I thrive on higher open rates, clickthrough, and conversion. Commercially or service related.

I strongly believe in a personal customer journey, where all relevant channels inform, convince and convert at the right time. Email is my favorite channel, but I am highly interested in other channels as well. I like to share my thoughts with you in some articles I wrote.

Hire me as a temporary member of your team
I am available as an interim or freelance specialist. Send me a message to get in touch with me.

Services

Customer Journey

Visualize when a touchpoint is most relevant for your customer by mapping the customer journey.

Business Goals

Set the business goals and determine which touchpoint and message can contribute the best.

Marketing Automation

Personalize and automate messages based on life cycles and behavior of your customers.

Optimization

Monitor every campaign and keep optimizing to reach the utmost performance possible.

Achievements

Nomination Email Professional of the Year
First WCAGG 2.0 certifcate for email communication
First place UX hackathon
11 Playstation Platinum trophies

Recommendations

Resume
Experience
Nov 2021 - Now
Product Owner Email Marketing (a.i.)
citizenM hotels
May 2021 - Nov 2021
Customer Journey Expert (a.i.)
Consolidated Motor Spares
Apr 2021 - Jun 2021
Performance Marketeer (a.i.)
Cmotions
Mar 2020 - May 2021
Marketing Automation & Conversion Optimization Marketeer (a.i.)
duxxie.nl
Jan 2020 - Mar 2020
Product Owner (a.i.)
DPG Media / Sanoma
Sep 2019 - Dec 2019
Digital Experimentation Manager (a.i.)
Philips
Apr 2017 - Aug 2019
Product Owner Email Marketing
Royal Schiphol Group
Apr 2016 - Apr 2017
E-Commerce Specialist
DAS
Jun 2010 - Mar 2016
E-mail Coordinator / Senior Web Specialist
UPC Netherlands
Mar 2008 - May 2010
Product Manager
Hogenboom Vakantieparken
Education
2003 - 2007
Media and Information Management
Amsterdam University of Applied Sciences
2020 - 2020
Programming Python
LOI
2004 - 2005
Copywriting
LOI
2007 - 2007
Desktop Publishing
NTI
Skills
Creative Cloud
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe XD
  • Adobe Lightroom
Languages
  • Dutch
  • English
Email Marketing Software
  • Canopy Deploy
    85%
  • Redpoint Interactive
    90%
  • Mailchimp
    85%
  • Dynamics 365
    65%
  • Freshworks
    80%
Knowledge
  • Conversion Optimization
  • Customer Journey
  • HTML / CSS
  • Marketing Automation
  • Marketing Communication
  • Scrum
  • Google Tag Manager
  • Google Analytics
  • Google Optimize
  • User Experience

Contact

Reach out to me, and I'll get back to you.

Send me a message