Dennis Figge

marketing automation

customer journey

crm strategy

email marketing

conversion optimization

a/b testing

Dennis Figge

marketing automation

customer journey

crm strategy

email marketing

conversion optimization

a/b testing

Articles

Will the real Product Owner please stand up?

Will the real Product Owner please stand up?

Maybe you’ve noticed this as well. The title Product Owner is seen everywhere. Many digital professionals claim this title, and many companies – regardless of agile level – embrace this title too. So, it isn’t weird someone would gladly have this title on his or her resume. But do we really need this title so much?

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