Dennis Figge

marketing automation

customer journey

crm strategy

email marketing

conversion optimization

a/b testing

Dennis Figge

marketing automation

customer journey

crm strategy

email marketing

conversion optimization

a/b testing

Articles
07/13/2022 Your customer is growing up, but is your customer lifecycle too?

To inform your customer about the products or services they just ordered, you have a lifecycle in place. A sequence…

09/16/2020 Ask these 3 questions to get useful user feedback

Your conversion rates are doing pretty well. Orders are coming in, you get new leads and some downloads. You’ve got…

09/07/2020 5 examples of A/B tests you can easily set up yourself

As a digital marketer, you are continuously optimizing your digital channels. An A/B test can help to validate if something…

06/24/2020 Efficiency during a crisis. Marketing automation is the answer.

We want to approach prospects and customers as personally and as relevant as possible. A tailor-made message based on behavior…

05/11/2020 Will the real Product Owner please stand up?

Maybe you’ve noticed this as well. The title Product Owner is seen everywhere. Many digital professionals claim this title, and…

05/11/2020 Tips to have your email campaigns noticed by everyone

Yearly, we sent about 5 billion emails, divided over more than 208.000 campaigns. That’s a lot. But does email loses…

07/09/2019 It shouldn’t be a surprise when you receive your next email. Now it isn’t anymore.

It shouldn’t be a surprise when you receive which emails when you travel from Schiphol Airport. After all, traveling can…

07/07/2019 From ad hoc to automated based on historical booking behavior. Way more personal, even more relevant.

Email campaigns we sent are mostly ad hoc. But we noticed the message sent in these campaigns wasn’t relevant to…

03/06/2017 How we went from 656 web pages to 70, and still got more traffic to the site

Think about it. You have a website and since it went live you added quite a lot more pages. Usually,…