To inform your customer about the products or services they just ordered, you have a lifecycle in place. A sequence…
Dennis Figge
marketing automation
customer journey
crm strategy
email marketing
conversion optimization
a/b testing
Dennis Figge
marketing automation
customer journey
crm strategy
email marketing
conversion optimization
a/b testing
Tag: email
06/24/2020
Efficiency during a crisis. Marketing automation is the answer.
We want to approach prospects and customers as personally and as relevant as possible. A tailor-made message based on behavior…
05/11/2020
Tips to have your email campaigns noticed by everyone
Yearly, we sent about 5 billion emails, divided over more than 208.000 campaigns. That’s a lot. But does email loses…
07/09/2019
It shouldn’t be a surprise when you receive your next email. Now it isn’t anymore.
It shouldn’t be a surprise when you receive which emails when you travel from Schiphol Airport. After all, traveling can…
07/07/2019
From ad hoc to automated based on historical booking behavior. Way more personal, even more relevant.
Email campaigns we sent are mostly ad hoc. But we noticed the message sent in these campaigns wasn’t relevant to…